Premier Inn targets 85,000 rooms by 2020 | thecaterer.com

Whitbread is targeting 85,000 Premier Inn rooms by 2020 having predicted that branded budget hotels will account for 29% of the market in four years time. Like for like sales are up 3% at the hospitality group, with total sales up 12% at £2.9b and underlying profit before tax up 11.9% at £546m for the 53 weeks to 3 March. Premier Inn saw total sales grow of 12.9%, with like for like sales up 4.2%.

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The Caterer is the leading multimedia brand for the UK hospitality industry. Since 1878, it’s been helping operators build better businesses and better careers, as well as providing suppliers with a platform to showcase their most innovative products and services. It is the only hospitality media brand with a pan-industry focus, with extensive coverage of hotels, restaurants, foodservice, pubs and bars.