Trump Organization to Go Budget Friendly With ‘American Idea’ Hotel Chain - nytimes.com

On the campaign trail, President Trump’s children rolled through dozens of small towns across the country, reveling in the adoration of the crowds. But they were less enamored of the budget-friendly hotels along the way, an assortment of run-of-the-mill offerings that were barely distinguishable from one another. That led to a business idea. On Monday, the Trump Organization announced plans for a new three-star hotel chain with a patriotic...

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Early June 2017, Trump Hotels announced the continued expansion of its hotel portfolio with the launch of its new midscale brand, American IDEA, a concept rooted in local history and neighborly service. American IDEA hotels will be an alternative, for both guests and hotel developers, looking for an answer to the run-of-the-mill offerings currently in the midscale space.