Nearly 90 Percent of U.S. Travelers Have Yet to Cancel Plans Due to Virus: Skift Research

U.S. travelers are taking a wait-and-see approach to the evolving coronavirus situation, with few canceling just yet. But most American travel happens domestically, and as the virus spreads within the country, that may soon change.

Skift Research is taking the temperature of American travelers in this time of growing concerns over the coronavirus. For now most travelers are in a wait-and-see mode, with few canceling plans. But that could change rapidly as more COVID-19 cases are reported in the United States.

Skift Research is taking the temperature of American travelers in this time of growing concerns over the coronavirus. For now most travelers are in a wait-and-see mode, with few canceling plans. But that could change rapidly as more COVID-19 cases are reported in the United States.

In a straw poll of the U.S. online adult population conducted from Feb. 27-29, we reached 377 Americans who had previously booked travel plans. Of that traveling population, 12 percent had canceled due to concerns around coronavirus. Which means, of course, that 88 percent — almost nine in 10 American travelers — have not canceled trips due to coronavirus.

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Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world's largest industry. Skift identifies and synthesizes existing and emerging trends, in its daily coverage of the global travel industry and through its Skift Trends Reports. Skift produces Skift Global Forum annually to bring together over 500 of the most influential professionals in the...