Is the recession for hotels ready to end? | djc.com | PKF
Are we there yet? Remember the days when this question referred only to the seasonal trip to the in-laws or the start of the mandatory summer vacation road trip? Today it is primarily in reference to the end of the recession. Are we there yet? By all accounts, nobody really knows and given the long-term time horizons of hotel development and ownership, it really shouldn’t matter. What matters is the direction our industry is headed, recession or not. Unfortunately, the consensus seems to think we are heading into a year that by all measures will be worse than 2009. Is that possible?