In Vino Veritas LXXXIV: You Can’t Learn Wine In A Day
As with selling most other things, it certainly helps to be both well-informed and passionate about a given item in order to convince a customer to make a purchase. With wine, a specific challenge restaurateurs and servers face is getting patrons to opt for a more expensive glass or bottle because this takes confidence and proficient knowledge in the subject matter. And one cannot become conversant in a day, meaning that continued education is necessary to increase alcohol sales.
By Larry Mogelonsky and Adam Mogelonsky