Hybrid Spaces in Hospitality - Insights

A hotel is no longer just a place to sleep, an office not just a place to work. The role of a place—any place—has changed. Because we’ve changed.

Press Release

August 12, 2022

Fiverr Partners With Selina to Bring Together “Anywhere Workers” From Across the Globe

Fiverr International Ltd. (NYSE: FVRR), the company that is revolutionizing how the world works together, today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travelers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while traveling from at least two locations, domestic or international, throughout the year), the opportunity to find community and connect with like-minded individuals during their travels. The partnership with Selina also includes the ability for these workers to connect through in-person events and meetups as a means to combat one of the key issues they face: loneliness. Additionally, Fiverr will be launching its Work from Anywhere contest, where ten Fiverr freelancers will be selected to stay at a Selina location of their choosing for 3 to 4 weeks.

Selina LTD

Press Release

August 8, 2022

Hotels are finding room for co-living spaces

Hotels are increasingly being turned into co-living spaces in markets where institutional investors are hunting for cheaper alternatives to residential conversions and high rental growth potential.

JLL

Press Release Development

August 3, 2022

How Boutique Brands are Leveraging Strategies to Revolutionize the Hospitality Industry

At this year’s Annual Boutique Hotel Investment Conference, we asked the Senior Vice President of Development at Marcus Hotels & Resorts, Andrea Foster, why she believes in the boutique hotel movement. Her response not only highlights the ingenuity driving forward the boutique lifestyle brand but also emphasizes the authentic strength behind boutique hospitality’s individualism.

BLLA

Case Study Sales & Marketing

June 21, 2022

From selling rooms to selling space and time: How Zoku built the infrastructure to support ‘hybrid hospitality’

"One of the key things we learned is we're no longer just selling rooms as a hotel," Reinier Bunnik, Operations Director at Zoku, told us. "We're selling time and square meters, and this is where we had the opportunity to provide what we call 'hybrid hospitality.'"

Shiji

Press Release

June 15, 2022

How third places are becoming mainstream

People are finding places other than the office or home to meet with colleagues or crack open the laptop, as the structural shift to the working week continues.

JLL

Opinion Article

June 6, 2022

Ancillary Revenue Opportunities – Only Our Imagination Limits Us!

Ancillary revenue, which includes all non-room revenue opportunities, was often overlooked by hoteliers until the pandemic struck. When room revenue became negligible during the peak of the pandemic, many hoteliers began to look beyond traditional room revenue and explored the opportunity that exists in ancillary revenue by finding creative ways to use their assets. Food delivery, DIY signature meals, laundry, and housekeeping, are some of the more popular forays into which hotel companies have ventured to survive the difficult times and grow their topline. For instance, QMIN, IHCL’s e-commerce food delivery platform, had a massive INR 66 crores GMV in FY22. Similarly, ITC Hotels has introduced food delivery (Gourmet Couch) and laundry services (Lavanderia), Ibis entered the coworking space, and The Leela recently introduced their signature fragrance and bath amenities.

By Mandeep Lamba and Dipti Mohan

India

External Article Sales & Marketing

April 12, 2022

Workcations: The travel trend mixing work and play

“After working from home for over a year, I needed a change in atmosphere,” says Vedika Bhaia, a Kolkata-based marketing entrepreneur and content creator. Last summer, she and a friend went on a 15-day backpacking trip through India’s Parvati Valley, trekking between hostels, exploring the natural environment and paragliding – all while balancing a full workload on a laptop.

bbc.com

Press Release

April 12, 2022

Selina Partners With TechnoArt to Launch One of the World's First Digital Nomad Investment Funds and Business Accelerator Programs

Selina, the fast-growing lifestyle and experiential hospitality brand targeting millennial and Gen Z travelers, today announced that it has formed a strategic partnership with TechnoArt – the leading growth platform for technology startups – to launch TechnoArt@Selina. This partnership creates one of the first global innovation programs developed to support the digital nomad community. With over 100 Selina locations around the world these entrepreneurs gain access to state-of-the-art co-working facilities and a global network for the opportunity to grow and scale their business like never before. In conjunction, TechnoArt also announced the launch of a dedicated innovation fund through which it will syndicate investments in up to 12 graduating companies per year.

Selina LTD

United States

External Article Technology

April 4, 2022

How Hotels Are Becoming Better Places to Work

As the weeks roll by, it’s becoming increasingly apparent that many workers do not want to return to the factory-inspired ideal of sitting in an office five days a week. But it is also apparent that many don’t necessarily want to be sitting in their homes five days a week, either. So it’s unsurprising that money is being invested in “third places”: spaces that offer an attractive environment, a bite to eat, and perhaps a bit of socialization.

time.com

External Article Sales & Marketing

April 1, 2022

The Rise of the “Corporate Nomad”

Summary: The rise of the corporate nomad will be inexorable in the wake of the pandemic. These are individuals who, while maintaining a full-time employment relationship with their organizations, will increasingly participate part-time in geographically dispersed initiatives and projects within their employer’s global network. The benefits are many. It gives individuals a sense of financial stability while also allowing them be exposed to new people, new geographies, new cultures, new values, and new work projects without having to leave their current organization. Fostering this type of global exposure and contribution will also become an increasingly important and effective way for organizations to retain and develop top talent. It can provide individuals and corporations alike with an extraordinary chance to reap the benefits of job enrichment and change, without requiring individuals to jump into the wrong place with the wrong fit, and without creating a situation where organizations must replace great employees who should never have been lost in the first place.

harvardbusiness.org

External Article Technology

April 1, 2022

Accor, CitizenM CEOs Tout New Remote Working Models

It was, inevitably, going to come up during the day’s closing interview with Accor CEO Sebastien Bazin, who gave an update on his Wojo co-working brand. It’s hard to keep up with the numbers because of the pace of new openings, whether dedicated spaces or hotel hotspots, but Bazin had an update, and claimed Wojo was now the second largest co-working space provider in France, with 70,000 square meters of space, and a 10,000 customer base of companies.

skift

Press Release

March 31, 2022

Hyatt Introduces Work From Hyatt: Offsite--Signature Team Building Experiences Package in the Age of Remote Work

Hyatt Hotels Corporation (NYSE: H) is proud to announce Work from Hyatt: Offsite, a corporate retreat concept created in response to the evolution of remote work and growing demand from businesses to connect with colleagues in person, after two years of virtual collaboration. Building on the success of Work from Hyatt, which offers travelers the ability to work and learn remotely at more than 60 participating hotels globally, Work from Hyatt: Offsite provides teams the opportunity to reconnect, reinvigorate and relax together through unique team building experiences that bring people together in meaningful ways both on –and –off property.

Hyatt

Opinion Article Design & Architecture

March 15, 2022

Digital Nomads Influencing Design: From Empty Lobbies To Community Hubs

Digital nomads are those who have the unique ability to work from anywhere. While we often imagine the traditional digital nomad working from an exotic tropical destination, a new form of digital nomadism is emerging—one where people are not wandering far from home. Today, we see a wave of digital nomads whose lifestyles don’t necessarily allow them to work from paradise. Instead, they’re setting up at a coffee shop down the street or a community park with access to WiFi. With the rise of the “work from anywhere” movement, fewer people will return to the office in favor of working from home permanently and becoming digital nomads themselves.

By Jeanne Wood, Associate Principal in CRTKL's London office, CallisonRTKL

External Article

March 15, 2022

In a post-pandemic world, will working from home be a boon for business travel?

After two years of remote work and return-to-office dates pushed back several times due to COVID-19 surges and variants, many companies are finally getting ready to return to the office this month. However, what that return to work looks like will likely be very different than office life before the pandemic, and since the working-from-home culture took root.

thepointsguy.com

External Article

March 7, 2022

Hotels Roll Out the Welcome Mat to ‘Super Commuters’

As remote work shifts to hybrid models, employees who moved to the suburbs or beyond are becoming weekly fixtures at city hotels on those days when they must make an appearance at the office.

nytimes.com

External Article

February 22, 2022

Myth-Busting The New Digital Nomad

There’s The Great Resignation and The Great Upgrade. But what about The New Nomad? Understanding shifts in work behavior and the labor market are crucial to travel companies wanting to tap into the lucrative market of digital nomads.

Phocuswire

Press Release Operations & Strategy

January 14, 2022

BCD Travel report explores 8 business travel trends for 2022

The COVID-19 pandemic has prompted business travel to refocus its priorities. Leading travel management company BCD Travel identified eight trends that will resonate with travel managers and travelers in 2022 and compiled them in a new report, Business Travel Trends for 2022.

BCD Travel

Press Release Sales & Marketing

January 14, 2022

Grab a Desk With a View With amã Stays & Trails

With the lines between work and leisure increasingly blurring as people are confined to their homes, there is a growing demand for private working environs that allow one to balance the two. With the new Work From Your Home offer by amã Stays & Trails, guests can now remotely work from breath-taking destinations while spending quality time with their loved ones including their furry friends, all in the safety of their exclusive amã Stays & Trails bungalows.

IHCL

India

Press Release Design & Architecture

January 13, 2022

Hybrid Lives #2 | Think Outside The Silo

Hybrid Lives with David Keen is a limited podcast series from QUO. In each episode, David engages space-makers from around the world to discuss the evolving role of places. Join us in considering the impact our increasingly multifaceted lives have on the places we work, sleep and gather.

QUO

Opinion Article Sales & Marketing

January 12, 2022

Five easy tips to drive revenue with local staycationers

With the surges of COVID-19 variants still impacting international and long-distance travel, hotels and resorts need to get creative and think local to keep generating revenue. From couples and families to remote workers, most of us just need a break from being stuck at home – and your hotel can be the perfect escape. Creating special programs geared to locals is a great way to buoy ancillary spend while simultaneously setting your property up as an authentic community hub. If you aren’t sure where to start, we’ve compiled five easy tips to help transform your hotel into a haven for local staycations.

By Jayme Schreiner, Director of Product Management, Cendyn™