Sports Tourism

UEFA Women’s Euro 2025: Switzerland’s Summer of Football

UEFA Women’s Euro 2025: Switzerland’s Summer of Football

When Switzerland welcomed the UEFA Women’s Euro 2025, it was more than just another major football tournament; it was a nationwide festival that brought together sport, culture and tourism in a way few countries could replicate. Over 650,000 fans fi...

Guy Llewellyn

Assistant Professor at EHL Hospitality Business School

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Markets & Performance

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UEFA Women’s Euro 2025: Switzerland’s Summer of Football

Can Los Angeles "Digest" the Olympics?

Can Los Angeles "Digest" the Olympics?

In 2028, Los Angeles will become the center of global attention as it hosts the XXXIV Summer Olympic Games. Although the event is still several years away, in the tourism and hospitality industry, time moves differently. Preparing for such a large-s...

Iana Petrova

Business evelopment leader and hospitality technology expert

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Can Los Angeles "Digest" the Olympics?

Beyond the Bracket: How Hotels, Casinos and Venues Can Win BIG During March Madness

Beyond the Bracket: How Hotels, Casinos and Venues Can Win BIG During March Madness

There’s preparing for a championship game, and then there’s preparing for March Madness.

Brad Van Orsow

Director of Marketing at UrVenue

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Sales & Marketing

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Events & Conferences

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Beyond the Bracket: How Hotels, Casinos and Venues Can Win BIG During March Madness

Travelers’ Biometric Embrace

In less than two years, the United States, along with Canada and Mexico, will host the 2026 FIFA World Cup—the largest in history. This event kicks off a decade of global sporting events—from soccer, to F1 racing, to rugby, and two Olympics—that wil...

Ryan Propis

Vice President of Security and Facilitation, U.S. Travel Association

U.S. Travel Association

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Information Technology

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National & International Policy

U.S. Travel Association (USTA)

Let’s not downplay our satisfaction; a brief turbulence doesn’t define the overall outcome

Contrary to the pessimists who dwell on seeing the glass as half-empty, while it steadily filled up over the weeks, the final result is very positive. It is generally satisfying both in terms of numbers and the overall sentiment of having successful...

Vanguélis Panayotis

Vanguélis Panayotis

CEO MKG Consulting & Hospitality ON / MRICS

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Hospitality ON

Looking Ahead to the 2026 NFL Draft in Pittsburgh and Its Impact on the Hotel Market

With Pittsburgh recently announced as the host city for the 2026 NFL Draft, we take a look at the impact of previous drafts on both the host cities and area hotels.

Christian Cross

Christian Cross

Vice President, HVS Buffalo

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Markets & Performance

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HVS

Sports and Conventions Support Hotel Industry in Cincinnati, OH

Sports and Conventions Support Hotel Industry in Cincinnati, OH

The Cincinnati lodging market is gearing up for an influx in demand fueled by the renovation of the Duke Energy Convention Center. Moreover, recent success and changes in the city’s diverse sports scene are drawing visitors from near and far.

Brian Arevalo

Senior Vice President, Chicago

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Business Travel

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Markets & Performance

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Sports and Conventions Support Hotel Industry in Cincinnati, OH

If you want to fly too high, you end up burning your wings

A long time ago, a popular singer made a hit with his song: Even if it rains, the summer will be hot, hot, hot, from the Côte d’Azur to Saint-Malo. Its contemporary and trade translation corresponds to the very optimistic expectations of accommodati...

Vanguélis Panayotis

Vanguélis Panayotis

CEO MKG Consulting & Hospitality ON / MRICS

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Sales & Marketing

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Revenue Management

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Hospitality ON

THE PLAYERS Championship’s Impact on Jacksonville Hotels in 2024

Each year, Ponte Vedra Beach in the greater Jacksonville, Florida, area hosts THE PLAYERS Championship at TPC Sawgrass. The event, often referred to as “golf’s fifth major,” is an annual tournament on the PGA Tour and offers the largest purse of any...

Angela Lahti

Associate, Tampa - St. Pete

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Markets & Performance

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HVS

“Volleyball Day in Nebraska” Sets World Attendance Record and Boosts Hotel Demand

Approximately 92,000 Nebraska volleyball fans packed Memorial Stadium on August 30, 2023, to watch the Nebraska Huskers sweep Omaha in an outdoor match, setting a new women’s sporting event attendance record. Local hotels benefited from the midweek ...

Sara E. E. Olson

Sara E. E. Olson

Director, Omaha

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Markets & Performance

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HVS