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Has forecasting become a lost art?

Robert Cross, the de facto Godfather of Revenue Management, stated "…everything starts with a day by day, segment by segment forecast", yet many hoteliers no longer produce one as part of their strategic process.

Fairmont El San Juan Hotel

The Fairmont El San Juan is not just the newest Fairmont property, it's also a landmark in Puerto Rico. Originally opened in 1958 as El San Juan Hotel, the oceanfront hotel officially joined the Group'sluxury portfolio on January 3rd, 2020.

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