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How can sustainability be communicated beyond clichés and greenwashing?

Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers.

The Tryall Club

The Tryall Club, the award-winning Jamaican retreat has announced the opening of its new luxury Beach Club. The $9.2 million dollar project transformed the property's secluded beachfront to introduce a new destination for guests and villa owners to relax, dine and socialize in a stunning oceanfront setting.

Does IT provide a strategic advantage?

View by Sem Schuurkes

"At the moment, IT in hospitality is still in its early stages of development. Tech products are increasingly considered to be at the basis of a guest-oriented and modern hotel experience. Due to the high demand of specific tech products for the hospitality industry, a growing number of tech service providers are offering ways to directly increase revenue or create a more seamless experience."

Is Personalization in Hospitality Dead or Alive?

Personalization of the customer experience - from digital marketing and website experience, revenue management and pricing, CRM and loyalty marketing, and on-property guest experience - has become a buzzword at industry conferences, webinars and in the hospitality media.

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