Goa is often called the leisure capital of India and is undoubtedly one of the most popular destinations in the country because of its beautiful landscape, stunning beaches, an array of delectable bars and eateries, besides vibrant nightlife. The state’s tourism sector, which contributes about 16% to the state’s GDP and directly or indirectly employs around 40% of its local population, was among the first in the country to recover from the pandemic. Data shows that the state welcomed nearly 8.1 million tourists in 2022, which is comparable to the pre-pandemic levels. However, with changing traveler preferences, increasing affinity towards experiential tourism, and the growing popularity of other leisure destinations, especially offbeat locations, Goa’s tourism sector will need to step up its game to keep attracting tourists and maintain its leadership position going forward. In line with this thought, the state government is working on various initiatives to take Goa’s tourism sector to the next level.