Aleph Hospitality (http://www.AlephHospitality.com), a pioneering third-party hotel management company founded
by industry veteran Bani Haddad and headquartered in Dubai, today marked its official launch with the unveiling of
the company's new website, alephhospitality.com.In addition to providing prospective hotel owners and business
partners with an overview of the company's services, the site seeks to help demystify the concept of third-party
management, which, despite being relatively little known in the region today, is widely tipped to fuel significant
future expansion within the Middle East and African hotel industry.An established model in the U.S. where in 2014
the top ten third-party management companies alone accounted for more than 260,000 rooms(1), third-party or
'white label' hotel management allows a hotel owner to appoint a specialist hotel management company to operate
their hotel, in addition to taking a franchise from a major hotel company in order to secure an international brand
above the door. An alternative to the most prevalent asset management structures in the region today where hotels
are typically operated by a hotel brand under management contract with an owner or are operated independently by
the owners themselves, often without an international brand, third-party hotel management presents many benefits
to both hotel companies and investors alike."By establishing a credible third-party hotel management solution for
the Middle East and Africa, our aim is to open doors that were previously closed," explains Bani Haddad, Founder
and Managing Director, Aleph Hospitality. "We want to create opportunities both for hotel companies, by providing a
trusted intermediary with whom they can grow their franchise portfolios, and for owners of hotels of all shapes and
sizes who wish to benefit from a combination of dedicated operational support and the advantages of an
internationally-renowned brand."Having already signed its first management contract and with its first hotel
opening, the 116-room Best Western Addis Ababa, just three months away, Aleph Hospitality is already experiencing
strong demand for its services. "With some regional owners historically locked out of a market where management
agreements were largely the preserve of upscale developments in established destinations, we truly see this as an
exciting new beginning for the regional hotel landscape," said Haddad. "Hotel companies, consultants and owners
that we've spoken to right across the region have all been extremely positive about the accelerated growth this
model could bring."Founded by industry expert Bani Haddad, whose career history spans all aspects of hotel
management and roles at major industry players including Starwood Hotels and Resorts, Wyndham Hotel Group and
Disney, Aleph Hospitality's name was inspired by the entrepreneurial spirit of the ancient Phoenicians, widely
credited with revolutionising the way the world communicates through the development of the 'Aleph-bet', or
alphabet.(1) HotelManagement.net, 2015 Hotel Management Survey, March 2015