Since 1851, World Expos have showcased some of the world’s greatest innovations in some of the world’s most influential cities. Currently, Dubai has the honor of welcoming the world as the COVID-19 pandemic forced the event to be postponed from its originally scheduled 2020 start. While Dubai was already recovering better than most major, global markets, the start to the six-month “mega event” in October was a welcome sight for hoteliers with delegates, business travellers and leisure guests accounting for more than 1 million visits during the event’s opening weeks (according to event organizers).