Are Israeli hotel prices fair? | Haaretz
Oded Lifschitz, the highest-ranking Israeli in the global Hilton chain, says the surveys are useless, and he isn't afraid of the Internet, either. When Oded Lifschitz walks down the street and sees an old building, he automatically wonders if it could be transformed into a boutique hotel. That's where his heart is. Lifschitz, UK and Israel area vice president for Hilton Worldwide, loves old buildings with a rich history that can be reinvigorated.