Sales & Marketing

Abu Dhabi cuts hotel guest target | maktoob.com

Abu Dhabi has cut its target to more than double the number of hotel guests staying in the emirates by 2012 due to the impact of the global economic downturn, the chairman of the Abu Dhabi Tourism Authority (ADTA) said on Monday. Sheikh Sultan bin Tahnoon al-Nahyan said the authority has reduced its forecast by 15 percent to 2.3 million guests annually by 2012, down from 2.7 million guests, in a sign of how the downturn is hitting the emirate's economy.

Middle East: RevPar at heart of all new hotels' strategy | business24-7.ae

Hotels in the Middle East, as in other parts of the world, are looking at ways to increase revenue per available room (RevPar) penetration in a contracting market, according to senior hotel executives. John Podaris, Associate Director, Tri Hospitality Consulting, told Emirates Business: "We understand hotels in the region are constantly evaluating the market and adjusting their sales and marketing strategies to ensure their competitiveness, particularly in these challenging economic conditions."