Best Western International rolls out major hotel expansion plan for the Middle East
Best Western International Asia has announced a strategic plan to expand into the Arabian Gulf Region, with 25 hotels targeted within 2010. Best Western International, The World’s Largest Hotel Chain®, has entered the Middle East in 2008, with the strategy to drive Best Western hotels, its value-for-money accommodation, and a higher brand, Best Western Premier®, a unique collection of upscale hotels and resorts offering superior standards and services, across the Gulf Cooperation Council (GCC) countries.