Reimagining the Guest Experience Through Sustainability in the UAE
In the world of hospitality, sustainability is frequently discussed in terms of technology and operations such as LED lighting, water-saving systems, and local produce. These are meaningful steps, and many hotels across the Emirates have successfully adopted them. However, sustainability isn’t just a feature or a checklist; It is a mindset, and one that should be experienced by guests, not just practiced behind the scenes.
By Nicolas Chammaa, General Manager, Rotana