PhoCusWright Inc. Conducts Charter Research On the Internet Travel Portal Phenomenon
SHERMAN, Conn./ Results to be unveiled at PhoCusWright Live98, the third annual online travel industry conference-- PhoCusWright, Inc., a leading independent strategy and research company for the online travel marketplace, today announced it is conducting in-depth research and analysis on the Internet travel portal phenomenon.
The results of this first-ever comprehensive study will be presented to an audience of travel and Internet industry executives at the PhoCusWright Live98 conference in Phoenix, AZ from November 2-4.
"Online travel reservation services have spent well over $100 million dollars on distribution deals to attract customers," said Philip C. Wolf, president and CEO of PhoCusWright, Inc. "We recognize the need to analyze the portal partnerships in order for our clients to make competitively informed decisions about the value of these relationships," he added.
This work is part of a continuing series of comprehensive research materials from the firm's Information Services Division.
The PhoCusWright Report: nine topic reports on various aspects of
the online travel industry. The most recent report is titled Is Travel Working on Media Sites? Examining the Marketplace After
the Distribution Deal Dust Settles.
The Insighter: a twice-monthly email service providing commentary
and analysis of current trends and issues.
The PhoCusWright Yearbook: The Year In Review, PhoCusWright
Information Services' comprehensive study of significant events and issues from the past year and their impact on the online travel market.
"There is pent-up demand for in-depth analysis, inside information and insight to help maintain and grow a travel business on the Web," said Lorraine Sileo, vice president, Information Services.
Customized research packages are available for purchase to suit a company's specific needs. For information, visit
In addition to providing strategy and research services, PhoCusWright will host its third annual online travel industry conference: PhoCusWright Live98, November 2-4, in Phoenix, AZ. PhoCusWright Live98 is the definitive forum for travel executives and online marketplace leaders to delve into key issues, debate business strategy and forecast the future. For more information, call 800/342-6519 (US/Can) or 717/824-3683. Additional information on PhoCusWright Live98 can be found at
Sherman, CT-based PhoCusWright is a leading strategy and research company specializing in the online Internet travel marketplace. It provides consulting services; customized research and private seminars; publishes The Insighter and The PhoCusWright Report; commissions surveys and user studies; and instructs a class at New York University's Center for Hospitality, Tourism and Travel Administration.