Boutique Hotel Group Selects XENON®CRS Central Reservation System - Hotel Data Systems To Install CRS For Luxury Hotel Chain

Commenting on the decision, Mr. Bill Howell, Chief Executive Officer stated, "with the clientele that we are directly marketing to, and the guest service levels that we wish to meet in our upscale hotels, we knew right from the beginning that we would manage our reservations centrally. Our guests are accustomed to high standards, and implementing a guest service oriented central reservations system assured us that we could effectively meet those standards by keeping a central database of guest profiles and preferences. xenonCRS, our new reservations platform, will help meet those needs and support our rapid growth, with its tremendous competitive marketing power. xenonCRS is used by a number of companies worldwide, and for managing their reservations and guest history requirements. We were very impressed with its ease of use and flexible marketing controls."

The xenon®CRS central reservation software will be implemented at the Boutique Hotel Group call center in New York, NY to manage all incoming reservation channels. Boutique Hotel Group will also implement the xenon®Web tools for on-line reservations. In addition, interfaces for GDS connectivity, and a 2- way interface with the LanMARK PMS will provide for a fully synchronized inventory. The feature rich xenon®CRS software, developed by Hotel Data Systems, will furnish Boutique Hotel Group with a highly advanced and powerful Client/Server solution that is designed to help the Reservation Agent sell product, by concentrating the process to access critical data.

"We evaluated a number of central reservation options. However the powerful marketing tools in the xenon®CRS software, and the ability of Hotel Data Systems to meet some of our specific needs, impressed us. The software can also consolidate all our different products on one system to implement our distribution strategies including voice reservations, Web and GDS, " continued Mr. Kinsey Dyckman, Chief Operating Officer of Boutique Hotel Group. "It also helped that Hotel Data Systems has been providing systems for our industry for over 20 years."

xenon®CRS has tangible depth in features and functionality and the ability to meet Boutique Hotel Group's challenging requirements. In conclusion, Mr. Kinsey Dyckman commented, "we were very impressed with the design of the software and the dedication of the company and people behind it. The software design makes it very easy to manage our reservation process."

The software will provide real time room and rate availability, to all point of sale locations. These marketing requirements include among other things, guest loyalty programs, customer service, source of business analysis, travel agent profiles, guest, reservation and transaction history, and trend forecasting. xenon®CRS is a marketing based central reservation system providing unsurpassed package and promotion handling, comprehensive revenue management techniques including explicit rate availability and inventory strategies, Convention and group handling, detailed allotment handling and multiple levels of commission handling in addition to detailed reporting.

Boutique Hotel Group operates a collection of boutique hotels, recognized for personalized service, stylish ambience, value and features normally associated with more expensive hotels. Boutique Hotel Group is in the forefront of the boutique hotel movement by offering superior services, intimate surroundings and affordable luxury. Boutique hotels - traditionally under 150 rooms - are enjoying a renaissance across the country as both business and leisure travelers tire of the impersonal service of large hotel chains.

Boutique Hotel Group has developed a group of intimate, luxury properties known for their individuality, style and personalized service. The gracious residential quality of each hotel makes it the address of choice for business travelers, designers, entrepreneurs, media and fashion executives and vacationers.

While each property in the New York collection possesses its own persona, all offer such signature Boutique Amenities as complimentary European breakfast, 24 hour espresso and cappuccino, down comforters, Belgian linens, Irish towels and complimentary spring water in the rooms. All boast a friendly, responsive, professionally trained staff ready to meet our guests' every need.

The recently renovated Beverly Crescent Hotel is an intimate, 38 room hotel located in the heart of Beverly Hill's "Golden Triangle" within walking distance to Rodeo Drive's leading boutiques, restaurants and specialty shops.

Contact Boutique Hotel Group's Central Reservations Office at 877-847-4444 or visit our web site at www.boutiquehg.com.

Commenting on this agreement, Paul Firos, President of HDS said, "The addition of Boutique Hotel Group is significant in terms of our ability to handle guest service issues. Boutique Hotel Group will interface their CRS and PMS in order to get a single database for inventory and marketing information. With the implementation of the system for Boutique Hotel Group, xenon®CRS will enter yet another level in reservation processing."

Hotel Data Systems, Inc., headquartered in Norwalk, Connecticut, USA is a highly specialized and unique software firm dedicated to the development of sophisticated information technology, customized for hotel central reservation call centers worldwide. Established in 1976, the company has been known for its software design and ability to customize software for customers. Customers include Fiesta Americana, Caesar Park, Grupo Posadas, Baymont Inns & Suites, Motel 6, SuperClubs, Restel Hotel Group, Relais de Silence and Westmark Hotels. Hotel Data Systems, Inc. can be located on the Internet at . com.