Hastings Hotels Group Implement EzRMS™ Throughout Property Portfolio

Mr Howard Hastings, Managing Director of the group, based his decision on several key factors - including the unique ASP approach of EasyRMS and the advanced functionality that such a solution delivers to a privately owned chain. "Northern Ireland, and especially Belfast, is an extremely demanding market place, with new hotel openings adding constantly to the competitive environment" states Mr. Hastings.

"It has been a challenging experience to find a Revenue Management supplier who understands the philosophy and business practise within our territory - it is not always about advanced algorithms and mathematics. As far as I can gather from our own extensive research, the main RM vendors today utilise almost identical tried and tested algorithms behind their forecasting and optimisation models. What really counts in the 'real world' is how these advanced decision tools can be utilised within the daily operation of a busy working hotel property - EzRMS™ is a delightfully simple and logical product which both the Management and day-to-day User Groups of Hastings Hotels are extremely excited to embrace within our daily operations ."

Ms Jane Pendlebury, European Sales Director for EasyRMS is once again delighted by the 'hype' and excitement being generated from the EzRMS™ Suite of Internet Products. "The Hastings contract is the result of my very first sales trip to Northern Ireland - a trip that I am greatly looking forward to repeating in the coming weeks!! The addition of yet another prestigious chain to the EasyRMS client portfolio is proof enough of the market positioning of our ASP solution and the slowly increasing penetration rates of Revenue Management applications within the hospitality sector".

About Hastings Hotels Group: - Founded over 30 years ago, Hastings Hotels are Northern Ireland's premier hotel group. The Hastings portfolio includes the 5 star Culloden in Holywood, the Europa and the Stormont in Belfast, the Everglades in Derry, the Slieve Donard in Newcastle and the Ballygally Castle on the Antrim Coast outside Larne. The six fabulous properties offer guests an impressive choice of venues, from city based hotels with easy access to all major air, sea and road links to those that are located amidst breathtaking scenery and world famous golf courses, with a host of leisure and sporting pursuits for all the family - there is something for everyone!

The Hastings Group is also renowned in Northern Ireland for the provision of quality conference and event management facilities and services, including one of the largest function rooms in the Province, the Grand Ballroom at the Europa Hotel. The group has a wide range of meeting rooms, from the Eurobusiness Centre at the Europa, and the Confex Conference centre at the Stormont, to the two new Boardrooms in the Highand centre at the five star Culloden. The Group's commitment to quality, service, facilities and accommodation is further assured by their 'Meeting Excellence Programme' a 14-point performance guarantee package.

For further information on Hastings Hotels please call +44 (0) 28 9075 1066 or visit