HITEC 2004 Tuesday Featured Speaker will be Best-Selling Author, Robert Kriegel, Ph.D.

AUSTIN, TEXAS; The 2004 Hospitality Industry Technology Exposition and Conference (HITEC®) Tuesday general session, on June 22, will feature an address by New York Times best-selling author Robert Kriegel, Ph.D. Kriegel will provide three Break-it thinking strategies for keeping ahead of change, as well as how to round up sacred cows that prevent change, innovation and new opportunities. He will also discuss how to overcome the most common obstacles to change and teach you why you should always think like a beginner and mess with success.

Kriegel’s books, If it ain’t broke … BREAK IT! and Sacred Cows Make the Best Burgers, are two of the most successful and influential business titles of the past decade. A former All-American Athlete and commentator on ESPN, Kriegel is a pioneer in the field of sports psychology who has coached both Olympic and professional athletes. Beyond his work as an author, Dr. Kriegel is in constant demand as a keynote speaker and consultant, advising organizations around the globe on how to keep ahead in these turbulent times. Kriegel is a commentator on National Public Radio’s Marketplace and has been featured in two PBS specials. He has taught at Stanford University’s Executive Management Program and was a member of the California Governor’s Council.

Produced by Hospitality Financial and Technology Professionals (HFTP®), HITEC is the largest, most comprehensive showcase of hospitality technology in the world. HITEC 2004 is June 21–24 at the Dallas Convention Center in Dallas, Texas. The four-day conference will offer a spectrum of hospitality technology topics from the basics to the cutting edge, while the exposition will host over 250 exhibitors.

For more information, go to the HITEC web site; or call (800) 646-4387 (U.S. and Canada) or 001 (512) 249-5333 (International).

Based in Austin, Texas, HFTP is the professional association for financial and technology personnel working in hotels, resorts, clubs, casinos, restaurants and other hospitality-related businesses. The association provides continuing education and networking opportunities to more than 4,000 members around the world, and produces the premiere hospitality technology shows HITEC and ONHTEC. HFTP also administers the examination and awards the certification for the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in 1952 as the National Association of Hotel Accountants.

HFTP®, HITEC® and ONHTEC® are registered service marks of Hospitality Financial and Technology Professionals.