The Breakers Palm Beach Reports Significant Value Attributed To IdeaS Revenue Optimization

Minneapolis Minnesota-IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry’s fastest growing technology companies today announced details of it’s year long alliance with The Breakers, Florida’s legendary Palm Beach resort. The Breakers installed IDeaS v5 system a year ago after a very thorough evaluation process.

With a history spanning over 100 years, The Breakers found itself working to balance the needs of its loyal clientele against an ever increasing demand for its product. “We had a number of goals we were trying to accomplish with the addition of the IDeaS solution,” said John Bradway, Director of Strategic Marketing at The Breakers. “Specifically we were looking for ways to balance our needs for strategic forecasting and greater granularity in length of stay restrictions, against our customer’s historical expectations of superior service and annual availability. With IDeaS we succeeded in our desire to cleanly deploy strategic guest optimization in both the low and high season. The result is measurable and significant increases in revenue directly attributable to the IDeaS’ solution.”

“The hallmark of our alliance with The Breakers has been the effort on both sides to bring clarity to the complexities of revenue optimization in the resort environment,” said James Ruttley, IDeaS Vice President of Client Services. “Our goal was to help The Breakers better control their business by helping them balance the seasonal demand at various price points against the diverse inventory of the resort whilst ensuring that the total value of the guest was accounted for in the booking restrictions provided. The Breakers has done a great job.”

About The Breakers The Breakers Palm Beach is one of America’s legendary resort destinations. Founded in 1896 and listed on the National Register of Historic Places, the 560-room, Italian Renaissance-style hotel resides on 140 acres of oceanfront property in the heart of Palm Beach. Since 1990, The Breakers has invested $225 million in the ongoing revitalization and expansion of the resort; its timeless atmosphere renewed in a style of residential elegance and energized with a youthful, family-minded philosophy. With the commitment of its original ownership, capital expenditures averaging $15 million a year will continue to be reinvested in the property for the long term, to ensure it remains appealing to future generations.

The resort features 36 holes of championship golf, 10 tennis courts, a 20,000 square foot luxury spa, a Mediterranean-style beach club overlooking one-half mile of private beach, an extensive program of family and children’s activities and a variety of water sports. The Breakers also features a broad selection of distinctive restaurants, as well as an array of on-site boutiques – all wholly owned and managed by the resort. The Breakers is recognized as an AAA Five Diamond property and is a member of The Leading Hotels of the World. For reservations or more information, contact the resort toll-free at 1-888-BREAKERS, (561) 655-6611, visit , or contact your travel professional.