Kevin Ruhman Named VP, Marketing of Hotel Booking Solutions Incorporated
ATLANTA, GEORGIA | Kevin Ruhman has been named Vice President, Marketing for Hotel Booking Solutions Incorporated, a hotel Demand ManagementSM company located in Atlanta.
ATLANTA, GEORGIA | Kevin Ruhman has been named Vice President, Marketing for Hotel Booking Solutions Incorporated, a hotel Demand ManagementSM company located in Atlanta.
Ruhman has over 18 years’ experience in the hospitality industry in roles that include sales, marketing, business development, and consulting services. From 1991 to 1998, Ruhman held senior level marketing positions with prominent flagship hotels for Omni, Sheraton and Marriott. During that time, he was highly regarded as an innovative marketer and product reposition and branding specialist, and was honored with the designation of Marketer of the Year in 1995 for ITT Sheraton. In 1998, Ruhman joined the Pegasus Solutions Business Intelligence Division as Senior Marketing Consultant, where he worked directly with leading hotel chains in maximizing their sales and marketing though the application of advanced Customer Relationship Management (CRM). Subsequent to Pegasus, Ruhman served 3 years as Vice President of Business Development and Client Services for Lexington Services, a hotel marketing representation firm with 5,000 hotels worldwide. He was instrumental in the expansion, branding and marketing of new lines of business for Lexington to include leading booking engine, revenue management, channel management and e-marketing products that helped propel the company to record membership growth. During Ruhman’s tenure in 2003, VIP International purchased Lexington Services, and the new combined company was completely re-branded and launched as Vantis International. In addition to his work experience, Ruhman serves as a frequent lecturer on a variety of hotel marketing distribution and revenue management topics for a wide range of industry related organizations.
“Kevin is clearly one of our industry’s foremost authorities on distribution, channel management, product development and marketing,” said Larry Hall, President & Chief Executive Officer of Hotel Booking Solutions Incorporated. “Kevin brings to HBSI a great deal of experience in product marketing honed with prominent and successful companies in the travel industry. We consider ourselves fortunate to have an individual of Kevin’s caliber and stellar reputation joining our team,” said Hall. “He’s an individual with forward and innovative thinking and personal integrity and intensity, who will make a significant contribution to our success.”
“The Executive Team at Hotel Booking Solutions Incorporated has grown this company into a position of prominence as the leader in Demand ManagementSM, an area of travel distribution that is quickly emerging as the “optimal” approach to maximizing distribution and customer relations,” said Ruhman. “I look forward to working with this dynamic team of industry professionals at HBSI and being the catalyst to the great things ahead for the company and our hospitality clients.”
Ruhman graduated from Texas Tech University School of Hotel & Restaurant Management. He will operate from the company’s Dallas office.