“Today marks a milestone in the way operators and investors can look at world wide hotel data,” commented Randy Smith, founder and CEO of STR. “As the number of multinational brands has increased, the demand for global information has surged. The Bench and its outstanding staff have already set the bar for actionable daily data. Together with our trusted suite of weekly and monthly reports the hotel decision makers can better understand international markets and act more quickly.”
Jonathan Worsley, Chairman of The Bench, added: “Our global sales force is building new hotel participation daily and our combined world wide sample stands at nearly 34,000 hotels. The large regional chains are excited about our ability to provide corporate reports and gain a better understanding of their competitive situation. We are ready to assist them.”
While primarily focused on North American reporting since 1987, STR has been collecting global data for over 10 years. That data combined with the data collected by the Bench will enable us to achieve the goal of a global provider of industry data for hotel operators, consultants and investors. “Our combined ability to provide a global solution is the direct result of the commitment, support and trust of the major multi-national companies”, said Mark V. Lomanno, President of STR.
Sample reports are available at and . For an in depth understanding of world wide hotel performance, users can subscribe to a new set of Global Hotel Reviews. These publications provide market performance in the Americas, Asia-Pacific, Europe and Middle East/Africa. Custom TREND reports which provide historical statistics on selected hotel groups are also available.
About STR: Smith Travel Research is the recognized leader for US Lodging Industry benchmarking. For over 20 years, STR has collected monthly and daily operating data and reported on the state of the North American lodging industry, maintaining one of the world's largest lodging industry databases and publishing an array of valued industry research. For more about STR and its global services, please contact Amanda Hite at +1 (615) 824-8664 or [email protected].
About The Bench: Over the last 5 years The Bench has rapidly established itself as the leader in daily hotel benchmarking. Independent and corporate Hotel operators alike praise the daily performance reports for their timelines and ease of use. STR is a minority owner in The Bench. For more about The Bench and its global services, please contact Jamie Chappell at +44 (0)20 7851 8142 or [email protected].