Industry Response to New RSS Solution Strong

According to Hospitality eBusiness Strategies 2007 Benchmark Survey, hotel marketers should take a holistic view of the entire online environment and adopt a comprehensive, long-term strategic approach to website optimization, Internet marketing strategies and new media formats, including such Web 2.0 programs as RSS, blogs, social networks, CGM, mapping and rich media.

Travelscream Technologies recently upgraded their travelRSS program and other online services to help marketers gain a more proficient online presence quickly and inexpensively. An annual subscription, which includes RSS feeds filled with news and promotions sent directly from a hotel or resort’s own branded website, plus a message board, digital video and the company’s unique travel agent outreach program called the Travel Reader, costs less than one advertisement in a local newspaper.

Additionally, hospitality providers who serve their website’s RSS feeds through Travelscream obtain the benefit of having those feeds directed into a variety of global distribution channels through relationships the company is establishing with publishers of online content. Partnerships include popular magazines, newspapers, television channels, social networks and other Internet–based media environments.

“Our Syndicated Channel Partnership program allows our supplier partners to vastly expand their marketing reach to a global audience,” said Tom Griffin, founder and CEO of Travelscream, which is the only hospitality-focused marketing services company dedicated to the concept of providing RSS-driven travel content through syndicated partnership channels as a primary business model.

Travelscream’s client list is expanding quickly and currently includes more than 2,000 world-class properties. Griffin says major hotel chains and global sales and marketing organizations are subscribing along with independent groups and individual property owners. “The ability for travel providers to syndicate their feeds through our dedicated channels has been a major selling factor.”

Travelscream Technologies, launched 18 months ago as Travelscream.com, recently restructured their business model to become a comprehensive e-marketing solutions provider to the hospitality industry. In addition to the travelRSS and Syndicated Channel Partnership programs, the company provides integrated Flash video and other rich media capabilities, forum boards, enhanced destination mapping and other programs designed to help increase sales, expand marketing reach and improve communication channels between hospitality service providers and all of their customers including consumer end-users, travel agents and meeting planners.

More information can be obtained by calling 970-476-0440 or visiting .