Guestline Ltd, the leading UK supplier of software solutions to the global hospitality industry, has announced the launch of RoomLynx its new inventory aggregator, channel manager and distribution solution for hotels, which will be showcased at Hostec-Europe (Stand H1225), ExCel, London, from February 18-21st 2008.

RoomLynx streamlines the channel management process by actively connecting to a hotels chosen next generation seamless Central Reservation System (CRS), such as Synxis, to provide global distribution system (GDS) connectivity. Additionally, it will manage exposure to the leading online travel agencies (OTA’s) including Booking.com and Expedia. By controlling rate and inventory availability from a single real-time source, the need to manually allocate rooms and update rates or make manual adjustments on an individual channel basis is eliminated.

Unlike other distribution solutions in the marketplace RoomLynx manages availability in real-time, if more rooms are sold locally than anticipated, RoomLynx automatically adjusts channel allocations. The reverse is also true, if more rooms are sold via an online channel, RoomLynx will adjust local availability.

RoomLynx also provides seamless integration into a hotels property management system (PMS) so that bookings, regardless of the source, flow directly into the PMS without the need for time consuming manual data entry and allocation.

RoomLynx has been specifically designed to help grow and enhance revenue by exposing inventory to a wide range of channels globally, regardless of the size of property and with minimum effort. “We have invested considerable resources into the development of RoomLynx and are delighted with the results”, stated Steve Patterson, Managing Director of Guestline Ltd. “Having conducted extensive market research with our client base, we have created a totally unique solution, which will not only offer unrestricted access to the leading OTA’s and 500,000 travel agents worldwide, but also dramatically reduce the cost of managing the channel”.

About Guestline Ltd:
Established in 1992, Guestline is a leading supplier of hospitality software solutions. Guestline develop, implement and support Windows® and web based Property Management Systems (PMS), Central Reservation Systems (CRS), Channel Management solutions as well as PC based EPoS applications for the global hospitality industry. For more information, please visit

Sophie Cartwright
Marketing & Communications Manager
01743 282300