Pennsylvania Best Western rebrands as Pocono Inne Town Magnuson Hotel
Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Pocono Inne Town Magnuson Hotel. Formerly a Best Western, the 90 room Pocono Inne Town Magnuson Hotel seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.
Stroudsburg, PA | Magnuson Hotels, the world’s largest independent hotel group, announced today the complete rebranding of the Pocono Inne Town Magnuson Hotel. Formerly a Best Western, the 90 room Pocono Inne Town Magnuson Hotel seeks to upgrade its local, regional and national market position with the Magnuson Hotels brand designation.
“We’d been Best Western members for almost 20 years, and decided it was time to move above and beyond the constraints of Best Western to offer our own level of independent personal service.” stated Frank Brown, owner and former Mayor of Delaware Water Gap, PA.
“The Brown family name is synonymous with Stroudsburg,” Brown added. “Magnuson Hotels helps us market our Brown family uniqueness to the world, and delivers complete national and international brand power without big chain fees and requirements.”
Located just 70 miles from New York City and 85 miles from Philadelphia, the Pocono Inne Town Magnuson Hotel is well known as the largest full service meeting and conference hotel in Stroudsburg, PA. With nearly 8000 square feet of meeting/banquet space, the hotel also features recently renovated premium class rooms with high speed internet access, indoor pool and business services. In addition to its premier city center location, the Pocono Inn Towne Magnuson Hotel features 3 restaurants and bars and free parking.
The Pocono Inne Town Magnuson Hotel is centrally located to the Pocono Mountains of Northeastern Pennsylvania, offering access to skiing, snowmobiling, hiking, mountain biking across 150 lakes, 7 state parks, 72,000 acres of state forests and the 70,000 acre Delaware Water Gap National Recreation Area.
The Pocono Inne Town Magnuson Hotel has already achieved a three star user rating from Travelocity.com.
In addition to being powered by the world’s largest reservation system, The Pocono Inne Town Magnuson Hotel will receive complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. The Pocono Inne Town Magnuson Hotel will be marketed as highly differentiated yet backed by the quality standards of the world’s largest independent hotel group.
Magnuson Hotels provides complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. Unlike franchises, Magnuson Hotels’ fee structure is based upon reservations delivered, with no long term agreement or brand royalty fee based upon gross hotel sales. To lower costs for owners, Magnuson Hotels offers cash rebates for brand affiliates, based on volume driven through its worldwide reservation system.
In only five years, Magnuson Hotels headquartered in Spokane, WA, has become the world’s largest independent hotel group and the 17th largest worldwide hotel company overall. With 3 brands across the US and Canada, Magnuson Hotels’ current combined affiliate base represents aggregate assets in excess of $3.5 billion. Since 2003, Magnuson Hotels has added more affiliate hotels with its low cost franchise alternative than 8 out of the top 10 branded hotel chains combined including Best Western, Days Inn, Super 8 and Ramada.