Magnuson cuts costs, boosts hotel revenue with US based toll free reservation call center

Magnuson Hotels, the world’s largest independent hotel group, announced today the successful launch of its US based toll free reservation call center. Magnuson Hotels’ based US call center is the first of its new Magnuson Direct reservation system, which delivers reservation revenue direct to hotel owners without the expense of travel agents and other intermediaries.

Spokane, WA- Magnuson Hotels, the world’s largest independent hotel group, announced today the successful launch of its US based toll free reservation call center.

Magnuson Hotels’ based US call center is the first of its new Magnuson Direct reservation system, which delivers reservation revenue direct to hotel owners without the expense of travel agents and other intermediaries.

The Magnuson Direct reservations are already helping hotel owners who need relief from rising costs, decreased demand and financially crushing franchise/brand fees. The Magnuson Direct toll free reservation call center is marketed globally on Google, Yahoo, MSN, AOL and Magnuson Hotels’ extensive brand marketing.

Magnuson Hotels provides low cost access to the world’s largest reservation system without the costs & requirements of franchise brand affiliation. Fee structure is based upon reservations delivered without high brand royalty fees, membership fees, special assessments, long term contracts and required hotel renovations.

Despite a US recession, Magnuson Hotels has signed 250 new hotel affiliate agreements within the last year, and is quickly nearing the 1000 hotel mark.

“Magnuson Hotels’ 2008 strategy for owners is—Increase revenue, reduce costs, gain market share,” states company Principal/CEO Thomas R. Magnuson.

“In a flat market with declining pricing power, more new competitors & lower demand, the only source for new business for each hotel in 2008 is to gain market share—and market share survival requires time and expertise. Magnuson Hotels is the only company in the world that provides a personal market specialist for each hotel, dedicated to driving the highest reservation revenue; providing the highest Internet/GDS visibility/distribution; global call center reservations; aggressive promotions on Orbitz, Travelocity, Priceline; RateChecker service to monitor competitors’ rates; and strategic pricing/rate setting guidance 365 days a year.”

About Magnuson Hotels | In only six years, Magnuson Hotels headquartered in Spokane, WA, has become the world’s largest independent hotel group. Magnuson Hotels’ current combined affiliate base represents aggregate assets in excess of $4.5 billion. Since 2003, Magnuson Hotels has added more affiliate hotels with its low cost franchise alternative than 8 out of the top 10 branded hotel chains combined including Best Western, Days Inn, Super 8 and Ramada.

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Headquartered in London UK and Spokane WA, Magnuson Hotels provides comprehensive support and customized technology for hotel owners to maximize their full market potential and profitability without excessive franchise fees or PIPs.