Hospitality Professionals Band Together During Tough Economic Times

Chevy Chase, MD | TIG Global, the leading interactive marketing company for hospitality and travel, has designed and launched a new website initiative for The One Thousand, a community of individuals committed to helping close the financial aid gap at the School of Hotel Administration at Cornell University. This innovative, social media inspired website was created to unite the hospitality industry during this time of intense economic decline and inspire real, open conversation between individuals and influential executives about the state of the travel industry.

The founders of The One Thousand turned to TIG Global to help create an online marketing presence that would assist them in raising money during this challenging year. Featuring vibrant colors and strong calls to action, TIG Global created the new website () as a venue to encourage individuals to join the fundraising community and bring the hospitality industry together. TIG Global established a comprehensive online presence for The One Thousand, including the creation of a Facebook fan page, Twitter account, and a custom blog, which is fully integrated into the homepage of the website. These social media efforts were designed to inform people about The One Thousand initiative, as well as spark conversation with hospitality professionals on various hot topics that have become increasingly important to the industry. To further enhance the user experience and boost visitor traffic, TIG Global created a viral marketing promotion within the website in which individuals are encouraged to “Tell a Friend” about The One Thousand’s mission by forwarding an informative message to acquaintances. Website visitors earn points for every $1 donated and for every friend they tell about the program. The points are part of a larger contest to win a trip to New York City and a seat at the prestigious Cornell Hotel School entrepreneurship dinner on Tuesday, June 2, 2009.

“We are honored to work with The One Thousand and create a viral online presence that aids future hospitality professionals,” said Trip Schneck, co-founder and president of TIG Global. “TIG Global is dedicated to establishing new interactive strategies to help our clients continuously generate revenue online. Now more than ever, collaboration and creativity are essential elements to success in the travel industry.”

To become a member, make a donation, and spread the word about The One Thousand, visit .

About TIG Global | TIG Global, headquartered in the Washington, DC metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing. Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel. TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.