HSMAI University Audio interview: The Convergence of Revenue Management & Internet Marketing

Bill Carroll, Cornell University, interviewed by HSMAI President & CEO Robert A. Gilbert

Bill Carroll, a senior lecturer at Cornell University’s School of Hotel Administration where he teaches courses in economics, yield management, pricing and marketing distribution, is interviewed by Hospitality Sales & Marketing Association International (HSMAI) President & CEO Robert A. Gilbert. The subject is the evolution of online distribution and the dramatic changes that are taking place in revenue management and travel Internet marketing. Carroll will be the moderator at the HSMAI Revenue Management & Internet Marketing Strategy Conference, June 25 in Anaheim, CA, in conjunction with HITEC, where this subject will be explored in even greater depth. For details, click here.

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at .

Launched in 1996, HSMAI University is the organization’s most comprehensive and ambitious initiative in the realm of education for sales and marketers of hospitality and travel to-date, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats. Other upcoming programs include “Managing Business Results” and “Managing Review” simulation programs this September at Johnson & Wales University in Denver. Visit for details, webinar registration and information on webinar archives.