As hotels continue to navigate through these challenging economic times, it continues to be a very aggressively competitive selling environment unlike any in recent memory. Good teams will always react to changing market conditions. Understanding the current market conditions at all times is essential to avoid losing business due to being over-priced, and also ensures hotels do not leave revenue on the table unnecessarily.

"We have found that it can be difficult for hotels to gain insight as to how their competition is quoting group pricing. Many systems are in place at the hotel level to maximize revenues, and an understanding of the marketplace group intelligence must be part of the daily strategies of each hotel team. The need for this insight is more important now than ever before." says Lisa Richards, Partner, Hospitality Softnet, Inc. "Our Group Rate Intelligence Briefs and our Local Negotiated Rate Intelligence Briefs are a very cost effective way to provide this insight quickly, and in detail. We can help hotels know today how their competitors quote group pricing and value enhancers for all types of pieces of group business. The report also outlines the rate flexibility of each hotel in the competitive set. Used regularly, hotels can ensure they are priced appropriately for Group and LNR business, successfully outselling the competition.

Hospitality Softnet, Inc. provides a variety of resources and tools to hotels. Services offered include: Mystery Shopping Calls, Sales Training for Sales, Catering, and Reservations, On-site Assessments for service and security, Teleprospecting for new business, and Market Intelligence. They are proud to count amongst their customers organizations such as: Starwood Hotels and Resorts, Hyatt Hotel Corporation, Embassy Suites, Homewood Suites, Inter-Continental Hotels, Choice Hotels International, Omni Hotels, John Q. Hammons Hotels, Davidson Hotels, Pyramid Hotel Group, Peabody Hotel Group, Sonesta Hotels, and many other leading lodging companies.

Contact Information for Hospitality Softnet, Inc. |

Lisa Richards
Partner
904-230-4568