Affinia Hotels asks: What’s more comfortable than eating ice cream with pajamas? Affinia Hotels, known for providing customized comfort to enhance every guest experience, is encouraging guests to do just that: Enjoy refreshing Ben & Jerry’s Ice Cream while lounging in comfy Lands’ End pajamas during its month-long “Comforthon,” complete with a value-priced Comfort Package at its seven hotels in New York, Chicago and Washington D.C. — Photo by Affinia Hospitality
  • Lands’ End Pajamas and Ben & Jerry’s Ice Cream Provide Guests the Ultimate in Comfort
  • Affinia Launches First “Pajama Drive” to Benefit Common Ground

Affinia Hotels asks: What’s more comfortable than eating ice cream with pajamas?

Affinia Hotels, known for providing customized comfort to enhance every guest experience, is encouraging guests to do just that: Enjoy refreshing Ben & Jerry’s Ice Cream while lounging in comfy Lands’ End pajamas during its month-long “Comforthon,” complete with a value-priced Comfort Package at its seven hotels in New York, Chicago and Washington D.C.

The Comfort package includes one pair of Lands’ End cotton pajamas customized with the Affinia logo; two single serving containers of Ben & Jerry’s ice cream, in-room breakfast for two or Breakfast in Bed and late check-out. The package is priced per night (based on double occupancy) starting at $279 in NYC, $159 in D.C. and $189 in Chicago and is available from October 1 to March 31, 2010. Additional logoed Lands’ End pajamas are available for sale for $50 through .

During “Comforthon,” each hotel will be providing various comfort enhancing activities for guests. For example, the Affinia Manhattan will serve warm cookies at check-in and schedule family movie nights throughout the month. The Affinia Chicago will offer special comfort items on their Candy Bar menu and the Affinia 50 will host Sunday night football in its den with light snacks.

The October 1st date also marks the launch of Affinia Hotel's year-long Pajama Drive inviting guests and the public to drop off pajamas at each of its hotels in New York, Chicago and Washington, D.C. All donated pajamas are laundered and distributed to former homeless men and women who have transitioned from the street to housing facilities owned and managed by Common Ground, whose mission is to end homelessness through the development of supportive housing and other research-based practices. Additionally, Affinia Hotels will donate $10 to Common Ground for every Comfort Package booked.

To make each guest’s stay even more comfortable, Affinia’s revolutionary web-based customer service program, , allows guests to customize their guest room and stay with a range of unique services and amenities, including golf putters, yoga mats, universal chargers and 6-choice pillow menu. A first in the hotel industry for a national brand, My Affinia taps the ease and immediacy of the Internet to allow guests to customize their stay in advance.

Common Ground is solving homelessness through innovative programs that transform people, buildings and communities. Common Ground is a 501 (c) (3) non-profit organization. For further information about Common Ground: .

Lands’ End® is one of the world’s largest retailers of clothing and home products for the family. Lands’ End merchandise can be purchased at www.landsend.com by calling 1-800-800-5800 and by visiting the Lands’ End Shops at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands’ End merchandise is Guaranteed Period.®

Ben & Jerry’s produces a wide variety of super-premium ice cream, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. Ben & Jerry’s operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit .

Affinia Hotels, with prime locations in New York, Chicago and Washington, D.C., are designed to provide business and leisure guests with an experience of total customized comfort. Operated by Denihan Hospitality Group, a privately-owned company with more than 40 years of hospitality management expertise, Affinia Hotels is a proud member of a worldwide alliance of hotels including Joie De Vivre in the United States, Rotana Hotels in the Middle East and First Hotels in Scandinavia. For more information, visit or call 1-866-AFFINIA.

Maria Andriano
212/229-0119
Affinia Hospitality