INTRODUCING onPeak™ | Travel Technology Group & Ambassadors are Now Under One Name
Travel Technology Group, LLC and Ambassadors, both industry-known for their event housing expertise and tenure in the meetings and conventions world, unveiled the new brand identity for their merged organization to the events’ industry at IAEE’s Expo! Expo! Show in Atlanta.
“onPeak represents the best of unparalleled customer service and next-generation technology between both companies since our merger in April 2009.” said Michael Howe, President & CFO for onPeak. “This new identity represents what we’re all about: elevating the expectations of event housing providers through end-to-end solutions and next-generation technology that deliver top performance for clients.” OnPeak’s integrated housing solutions include:
- Savvy site selections
- Smart contract negotiations
- Real-time online group bookings
- Next-generation registration integration
- On-demand reporting
- Customized event websites
- Targeted marketing campaigns
onPeak engaged strategic agency Minding Your Business, Inc (MYB) to lead the re-branding efforts. The result: extensive stakeholder and customer discovery, competitive analysis, strategic brand exercises, creative brainstorming, and test-marketing within the industry.