French Luxury Hotels Reach For A Star | Reuters.com
Hotels rush to apply for France's new five-star ranking
A cliche recipe for success is to aim for the stars. France's luxury hotels say they need to reach for just one more. The world's largest tourism destination has introduced a five-star category to its hotel ranking system and the country's gilded establishments are flocking to apply, believing the upgrade will reel in higher rollers. Until this year, France was in the odd position of being synonymous with high culture, finery and the very best...
PARIS -- A cliche recipe for success is to aim for the stars. France's luxury hotels say they need to reach for just one more.
The world's largest tourism destination has introduced a five-star category to its hotel ranking system and the country's gilded establishments are flocking to apply, believing the upgrade will reel in higher rollers.
Until this year, France was in the odd position of being synonymous with high culture, finery and the very best in food and drink -- yet it had none of the five-class hotels found elsewhere in Europe.