USA TODAY reporter BARBARA DE LOLLIS TO OPEN 2010 adrian awards GALA

The Hospitality Sales & Marketing Association International (HSMAI) announces USA TODAY reporter Barbara De Lollis as opening presenter of its 20th annual Adrian Awards Gala on Feb. 1, 2010, at the New York Marriott Marquis. HSMAI’s Adrian Awards honor outstanding achievements in public relations, advertising and web marketing in the travel/hospitality industry.

“We are honored to have Barbara open the gala this year. Her enthusiasm for the travel and tourism industry is matched only by her knowledge of it,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Her unique perspective on the industry and changes in the media landscape will provide a great lead-in to work that will be honored at the Gala.”

At USA TODAY, De Lollis writes for “The Hotel Check-In” column reviewing hotels and travel destinations. A graduate of the University of Massachusetts at Amherst with a degree in journalism/business, De Lollis has interviewed countless CEOs and leading hotel industry leaders throughout her career.

HSMAI's Adrian Awards Gala is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; the "Top 25 Most Extraordinary Minds in Sales and Marketing"; award-winning approaches to advertising, public relations, and web marketing; and the teams that make it all happen. For more information, visit .

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HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.