The Rainmaker Group Appoints Ash O. Bell Vice President of Multifamily Sales

The Rainmaker Group , the world leader in automated revenue management software and services to the multifamily housing industry for total property profitability , today announced it appointed Ash O. Bell vice president of multifamily sales. Bell will be responsible for expanding the client base of Rainmaker’s LRO ™ multifamily revenue optimization system, which maximizes revenue from apartment lease rents. He will also ensure Rainmaker’s growing client base receives optimum revenue benefits from their LRO implementations.

Bell previously held executive sales positions with MRI and RealPage. He was ranked the top sales producer at MRI where he focused on delivering solutions to the NMHC top 50 operators. At RealPage, Bell oversaw its Student Living division sales and assisted the company in RealPage’s successful international expansion. Bell will assume his position in February and be based in The Rainmaker Group’s Raleigh, North Carolina office.

“Ash’s extensive sales leadership and multifamily industry experience will provide Rainmaker’s clients and prospects with the most professional service for the company’s revenue optimization products and services,” said Tammy Farley, Principal and Co-Founder of The Rainmaker Group.

“The changing market conditions in 2010 make it essential that multifamily operators utilize the most effective lease/rate setting technology possible to optimize revenue,” said Bell. “Rainmaker’s

LRO™ multifamily revenue optimization system, which maximizes revenue from apartment lease rents, provides operators with pricing discipline based on proven analytical processes. The Rainmaker Group is the leading multifamily revenue management company and I am grateful to be on their team.”

Optimized lease rates based on facts and forecasts
The LRO system develops optimized pricing recommendations for dozens of multifamily unit types based on hundreds of factors that influence rate setting, including:

• Competitive influences and historical demand
• Current and historical lease activity
• Traffic, lease duration
• Renewal pace
• Move-in dates and other metrics.

LRO also produces accurate enterprise-wide demand forecasts by measuring and analyzing key historical and current market metrics and performing calculations necessary for occupancy predictions across dozens of unit types, offering dynamically updated rate recommendations as market conditions change.

About Rainmaker Group | The Rainmaker Group is a software and services company that provides the LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. LRO is used by more than 60 percent of the companies deploying revenue management systems in the industry and, uniquely, LRO’s lease/rent revenue optimization success has been verified by independent third party consulting firms. For more than nine years LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.