Experiology LLC Tapped For Historic Hotels Of Egypt Brand Identity Initiative
Experiology LLC to draw from history, theater and authenticity to capture imaginations and market share for EGOTH
Experiology LLC will spearhead an innovative brand identity initiative for hotel properties being led by The Egyptian General Company for Tourism and Hotels (EGOTH), a subsidiary company of The Holding Company for Tourism, Hotels and Cinema (HOTAC) one of the largest holding companies in the Middle East / North Africa region.
ORLANDO, FL -- Experiology LLC will spearhead an innovative brand identity initiative for hotel properties being led by The Egyptian General Company for Tourism and Hotels (EGOTH), a subsidiary company of The Holding Company for Tourism, Hotels and Cinema (HOTAC) one of the largest holding companies in the Middle East / North Africa region.
Experiology, an Orlando-based international creative consultancy firm, specializing in the luxury market niche, will begin work immediately to establish a common identity for the current nine historic properties under EGOTH to reach new markets. Experiology will draw together the hotels with a unifying theme of historic authenticity and grand service delivered in palatial settings.
Mitch Gorshin, President and Chief Creative Officer of Experiology LLC said, "We have a unique opportunity in front of us to gather the forces of these historic Egyptian hotels and make them stand apart from the prolific hotel landscape that exists today. Each property has its own unique story, but together we will convey a common one -The Historic Hotels of Egypt. We have discovered that the modern guest is really looking for something different - something beyond a trendy lobby, odd decor and another steakhouse. Sometimes it is necessary to look to our past in order to find our future and this project allows us to do just that".
The renowned brands that will manage properties within the Historic Hotels of Egypt Collection include Marriott, Oberoi, Sofitel, Helnan, The Rocco Forte Collection and Ritz Carlton. Several of the hotels within the portfolio, including the legendary Shepheard Hotel, are owned by HOTAC.
Once joined, the Historic Hotels of Egypt will be recognized as some of the world's most luxurious and stately hotels where travelers will be able to combine the thrill of visiting Egypt's timeless treasures with the exquisite pleasure of experiencing its legendary hospitality.
For further information please contact: Mitch Gorshin at [email protected]
The Egyptian General Company for Tourism and Hotels was established in 1976.
Today EGOTH boasts 14 of the most renowned hotels in Egypt among its holdings in the tourism business sector. Located in Luxor, Cairo, Giza and Alexandria, hotels owned and operated by EGOTH include:
EGOTH is currently developing the Elephantine Island Resort Project which will soon connect with Movenpick Resort Aswan.