NYC: Andaz 5th Avenue Now Open

Andaz 5th Avenue, the second Andaz property in New York and the fifth in the collection, opened its doors on 5th July, 2010. Andaz 5th Avenue takes its design cues from its own midtown Manhattan neighbourhood. Striking yet timeless interiors are designed by Tony Chi to be both loft-like and evocative of the city's century-old apartment residences. A sophisticated bar, a shop carrying artisanal products made by local purveyors, and peaceful guestrooms all reflect the Andaz credo of facilitating - not forcing - the guest experience.

The Andaz philosophy is about simple, tailored hospitality and removing barriers between employees and guests. Guests will feel as if they have been welcomed into a friend's home instead of a typical hotel. There is no check-in desk; rather, an Andaz host checks in guests at their own pace - over a drink in the lounge or on the way to their room. Hosts are gracious and able to help with any guest wishes within Andaz 5th Avenue, and are always ready with local insider tips. Andaz 5th Avenue provides complimentary WI-FI throughout the hotel as well as calls to local area codes. Guests can also enjoy mini-bars stocked with snacks and non-alcoholic drinks, all free of charge and replenished daily.

Design The hotel's 485 Fifth Avenue location has a storied history in fashion and retail. Built during the great era of Manhattan department stores, it was the largest and last of the Rogers, Peet & Co. department stores, later becoming the Tommy Hilfiger global headquarters before its transformation into Andaz 5th Avenue. The first full New York City hotel by designer Tony Chi, a muted palette and exposed pipe ceilings channel industrial New York and the silence of pre-dawn midtown; open spaces, open kitchens, and residential style furniture add a home-like feeling to the space; factory sash windows pay homage to New York City's pre-war apartments and factories and provide unrestricted views of area icons, such as the Empire State Building and The New York Public Library directly across the street.

Accommodations | Of the 184 rooms, 36 are suites, six of which have terraces overlooking the grand façade of the New York Public Library.

Reservations | The property is now accepting reservations at a preview rate starting at $295. Starting 1st September, rates begin at $435. Please visit for details and booking, or call 0845-888-1234.

Andaz Philosophy

The Andaz philosophy is about simple, tailored hospitality and removing barriers between employees and guests. Guests will feel as if they have been welcomed into a friend’s home instead of a hotel. There is no check-in desk; rather, an Andaz host checks in guests at their own pace – over a drink in the lounge or on the way to their room. Hosts are gracious and able to help with any guest wishes within Andaz 5th Avenue, and are always ready with local insider tips. Andaz 5th Avenue provides complimentary Wi-Fi throughout the hotel as well as calls to local area codes. Guests can also enjoy mini-bars stocked with snacks and non-alcoholic drinks, all free of charge and replenished daily.

The Andaz brand also includes Andaz Liverpool Street, Andaz West Hollywood, Andaz Wall Street, and Andaz San Diego. The first property, Andaz Liverpool Street in London, launched November 2007, followed by Andaz West Hollywood in January 2009, Andaz Wall Street in January 2010, and Andaz San Diego in February 2010.

About Andaz | Global in scale while local in perspective, Andaz delivers an innovative hospitality experience and attentive, uncomplicated service designed to accommodate guests’ personal preferences. Hotels in this unique collection reflect the spirit of their locale and are dedicated to creating natural and vibrant living spaces where travelers can indulge in their own personal sense of comfort and style. For more information and reservations, visit .

About Hyatt Hotels Corporation | Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family in 45 countries strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The company’s subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt Summerfield Suites® brand names and have locations under development on five continents. Hyatt Vacation Ownership, Inc., a Hyatt Hotels Corporation subsidiary, develops and operates vacation ownership properties under the Hyatt Vacation Club® brand. As of March 31, 2010, the company’s worldwide portfolio consisted of 434 properties. For more information, please visit .

Forward Looking Statements | Statements in this press release, which are not historical facts, are “forward-looking” statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about our plans, strategies, financial performance, prospects or future events and involve known and unknown risks that are difficult to predict. As a result, our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, the depth and duration of the current economic downturn; levels of spending in the business, travel and leisure industries as well as consumer confidence; declines in occupancy and average daily rate; hostilities, including future terrorist attacks, or fear of hostilities that affect travel; travel-related accidents; changes in the tastes and preferences of our customers; relationships with associates and labor unions and changes in labor law; the financial condition of, and our relationships with, third-party property owners, franchisees and hospitality venture partners; risk associated with potential acquisitions and dispositions and the introduction of new brand concepts; changes in the competitive environment in our industry and the markets where we operate; outcomes of legal proceedings; changes in federal, state, local or foreign tax law; fluctuations in currency exchange rates; general volatility of the capital markets and our ability to access the capital markets. A more complete description of these risks and uncertainties can be found in our filings with the Securities and Exchange Commission. We caution you not to place undue reliance on any forward-looking statements, which are made as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.