The Continental Hotel chooses FastBooking as its partner in new strategy to increase direct online bookings

The independent, four-star deluxe hotel is switching to the FastBooking Engine to increase conversion rates and market its restaurant and spa. Already catering to an international clientele, targeted promotional campaigns via FastBooking Hotel Traffic Builder will attract both leisure and business guests from around the world.

Paris The Continental Hotel is changing to FastBooking technologies and solutions for its online room booking, spa and restaurant bookings, and customized, traffic-building, online sponsored links campaigns. FastBooking provides innovative e-marketing, e-booking and e-business management technologies and solutions for the hospitality industry with the goal of driving bookings and revenues via the hotel's website.

The Continental Hotel is replacing its existing online booking system with the FastBooking Engine, the industry's most comprehensive, high performance Internet booking engine. The hotel is also relying on FastBooking Hotel Traffic Builder to heighten its worldwide visibility via SEM programs reaching key travel websites and search engines.

The hotel's management is also keen to grow incremental revenue. "With FastBooking Engine and the Spa and Restaurant modules, clients can book the hotel's restaurant, spa, accommodations and special packages all at once," says Jean-Thierry Lods, FastBooking EMEA Sales Director.

This Spa Hotel with its smart, contemporary restaurant is located in the heart of Hounslow, Middlesex in close proximity to Central London, Heathrow Airport, and Twickenham Stadium.

"The Hotel recently received a four-star rating from the Automobile Association. We're a young property and we want to move quickly to establish our reputation and build our client base. Our research convinced us that with the FastBooking Engine and Hotel Traffic Builder we would quickly meet our goals to move the hotel to the next level," says Wayne J. Davis, Hotel Director and General Manager of The Continental Hotel.

The FastBooking Engine features an easy-to-use, conversion-enhancing four-step booking process. "We have a truly international clientele. The FastBooking Engine allows potential guests to easily compare our offers, personalize their stay and quickly book in their own language and currency. It gives clients more confidence and makes them feel that we're taking care of them even before they arrive," says Wayne Davis.

FastBooking Hotel Traffic Builder was selected by The Continental Hotel to enhance its international visibility. FastBooking designs, develops, implements and monitors promotional campaigns for The Continental and assumes all the risk with its own investment. "The Continental only pay FastBooking through a commission when a guest we capture for them stays at the hotel," explains Jean-Thierry Lods.