Check Safety First tackles the problem of greenwashing amongst hotels
Hoteliers can now measure their green impact
Hoteliers can now measure their green impact throughCheck Safety First's new environmental module, an add-on to its existing E-Cristal risk management system. The solution will provide the hotel industry with an independent accreditation of their green policies to avoid accusations of "greenwashing".
Check Safety First works with over 1,600 hotels worldwide to provide them with a framework to improve standards of health and safety at their establishments, via its E-Cristal system. The new module will measure the performance of hotels in areas of environmental dedication, energy management, water usage, waste, commitment to the local community and how open minded the hotel is to investing in green alternatives such as solar power. Hotels using the module will be monitored monthly by specially trained Check Safety First auditors.
The issue of green washing in the hotel industry has been highly publicised, and this new solution will aim to address this growing problem.
"With the rise in popularity of ethical travel, it is easy for hotels to claim they are green. The problem is the industry lacks a tool to substantiate these claims. Our new module will provide hoteliers with a method of measuring and improving their environmental impact. Essentially, we are giving hotels a green stamp of approval they can use to market themselves to this growing segment of travellers," explains Jason Burnett, technical director at Check Safety First.