Accor: sale-and-franchise back of 18 hotels in Sweden
New phase of franchise-based expansion launched in Scandinavia
In line with its asset-right strategy, Accor announced today a large real-estate transaction in Sweden involving the sale of 18 hotels, totaling 1,760 rooms and representing all the Group's local hotel assets.
In line with its asset-right strategy, Accor announced today a large real-estate transaction in Sweden involving the sale of 18 hotels, totaling 1,760 rooms and representing all the Group's local hotel assets.
As part of the sale-and-franchise-back transaction, the 14 Ibis and 4 Formule 1 hotels will continue to operate under the same brands.
The transaction is being carried out in partnership with a joint venture composed of the private equity house Sveafastigheter and Event Holding, a hotel investor and operator in Germany and France. Based in Cologne, Event Holding is a long-time Accor partner that already operates Pullman, Mercure, all seasons and Ibis hotels through franchise agreements.
The 18 hotels to be sold include:
- Ibis Goteborg City, 120 rooms
- Ibis Stockholm Arlanda airport, 79 rooms
- Ibis Malmo, 255 rooms Ibis Sundsvall City, 143 rooms
- Ibis Jonkoping, 68 rooms
Accor will keep its international sales office for Scandinavia in Sweden and has announced the launch of a new phase of expansion across the region, based on franchise and management contracts, particularly in Sweden, Norway and Denmark.
The transaction confirms Accor's ability to actively manage its assets and deploy its asset-right strategy. It is part of the multi-year program to sell €2 billion (adjusted net debt impact) in hotel property assets between 2010 and 2013, of which €600-650 million in 2010.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.