HSMAI to host Europe Revenue Management & Internet Marketing Strategy Conference in London

On 7th February, leading experts in the hotel, restaurant, pubco and travel industry will gather under one roof to identify and debate the latest industry challenges, opportunities and trends in internet marketing and revenue management.

This one-day conference, held in London for the first time ever, will feature top business leaders offering their thoughts on how to drive revenue whilst giving attendees the unique opportunity to take part in hands-on workshops aimed at introducing organisations to breakthrough marketing skills and technologies.

Top speakers such as Nate Bucholz, Industry Manager for Travel at Google and Guillaume Thevenot of TripAdvisor will be addressing such issues as the challenges and opportunities of online customer feedback, global social media trends and how to maximise marketing opportunities through this medium and Google’s revolutionary approach to the hotel and travel industry.

Ingunn Hofseth, President and CEO of HSMAI Europe, commented:

“We are thrilled to be hosting the first ever HSMAI Internet Strategy and revenue management conference in London. The hospitality and travel industry is forever having to keep ahead of the curve as online marketing has become an essential means of driving revenue. Therefore, we are very excited to have such distinguished speakers who will be sharing their knowledge and predictions for the future of internet marketing and how hotels, restaurants, pubs and the travel industry can best apply these tools to optimise their business.”

Michael Nowlis, London Business School, commented:

“The hospitality and travel industry has experienced a tumultuous time of late, faced with changing regulations coupled with ever-increasing competiveness as online marketing plays an ever-more prominent role in driving revenues. I am delighted to be participating in what is set to be a truly stimulating day filled with panel debates, expert predictions and hands-on workshops as revenue managers, marketers and other leaders from across the industry gather under one roof to discuss the opportunities, challenges and outlook for such a vital sector to the UK and European economy.”