Using Social Media to Build Fruitful Relationships with Hotel Guests – Educational Session

Event: Social Media Strategies for Travel -- North America 2011

Session: Use Social Media to build Fruitful Relationships with Your Travel Customers

Date: Wednesday, March 2, 2011

Time: 2:00 -- 3:30 pm

Location:
Hotel Nikko
222 Mason Street
San Francisco, CA 94102

Topics Covered:

There is a huge variety in the quality and usefulness of travel company social media presences. Social media is fundamentally a conversation. And some brands on social networks just aren't making conversation good enough to engage customers. Make sure that's not your brand.

• Know, like, trust -- Learn how to swap push marketing for 'pull and stay' -- attracting your market towards you and then staying in front of them, so you're always the logical choice
• Compelling content -- what content do consumers find engaging?
• Choosing when to converse: You can't talk to everyone -- how do you identify the best people to engage with? Don't interrupt the conversation -- be a natural part of it!
• The voice behind the brand -- reveal your brand personality through social media. Choose the right tone/engagement strategy to suit your brand
• Ghostwritten: Is it better to hire in an agency to run your social media presence and do the talking for you? What are the risks of this approach?
• Referrals from fans/followers -- how can you make it easier for customers to talk about your brand positively?
• Understand how to measure "engagement scores"

• Monica Sullivan, VP Advertising, Harrah's Entertainment
• Alexis Ohanian, Co-Founder (co-Founder Reddit), Hipmunk
• Linda Palermo, Chief Revenue Officer, Joie de Vivre
• Ann Nadeau, Corporate Director Marketing, Joie de Vivre
• Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.

To register at a special Milestone guest rate, click here.