Local Search Tactics – An educational Session
In this educational session, learn about the array of tools GMs and eCommerce Managers can use to help improve their hotel’s rankings in a wide variety of local search services – local, maps, etc.
Event: Search Marketing Expo (SMX) West
Session: Local Search Tactics -- An educational Session
Date: March 8, 2011
Time: 9:00 am -- 10:15 am
Location:
San Jose McEnery Convention Center
San Jose, CA
Session Topic:
Google reports that nearly 30% of all search queries have some type of local intent. Concluding that Local search is no longer an alternative to internet yellow pages. In this educational session, learn about the array of tools GMs and eCommerce Managers can use to help improve their hotel's rankings in a wide variety of local search services -- local, maps, etc. The panelists will discuss the important relevance and ranking factors hoteliers should be focusing on to interact and connect with local customers.
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
Speakers:
Benu Aggarwal, President, Milestone Internet Marketing
Mary Bowling, Director of Search Engine Marketing, seOverflow
Bruce Clay, President, Bruce Clay, Inc.
Charles Dyer, Director of Business Development, Microsoft
Andrew Shotland, Proprietor, Local SEO Guide.com
For more information or to register for this event, click here.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.