India Hotel Valuation Index (HVI) 2011 | HVS
As we enter 2011 and start the next decade, it is both important and relevant to look back at the last decade to understand how our industry has evolved during this period and what we can learn from these ten very interesting years. At the beginning of the last decade, we were a country with only a limited number of international brands and had hotels that were mainly concentrated in the major metros and predominantly in the luxury/first class...
As we enter 2011 and start the next decade, it is both important and relevant to look back at the last decade to understand how our industry has evolved during this period and what we can learn from these ten very interesting years. At the beginning of the last decade, we were a country with only a limited number of international brands and had hotels that were mainly concentrated in the major metros and predominantly in the luxury/first class positioning. Over the years, the hotel industry has undergone significant changes and has reinvented itself in a manner that we believe has benefited the industry as a whole, including all its constituents – hotel guests, investors, employees and other stakeholders.
An analysis of the industry today reveals a landscape where hotels are no longer restricted to major cities but are aggressively growing in Tier 2 and even Tier 3 cities. Guests today have choices in hotel products that range from the luxury to the budget segment. India has now become a market that no serious hotel company can ignore, as evidenced by the slew of international brands that are either already established in the country or are seriously plotting their entry strategies. Also, what is notable is that despite such intense competition from international brands, Indian brands have held their own and have even thrived.
About HVS
HVS, the world's leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, was established in 1980. The company performs 4,500+ assignments each year for hotel and real estate owners, operators, investors, banks and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of some 60 offices and more than 300 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. hvs.com.