Leveraging Social Media Buzz Into Results – an educational session
Milestone’s CEO joins a panel of thought leaders to discuss social media and revenue management challenges hotels face in today’s market. This educational session is hosted by HSMAI scheduled during its Revenue Optimization Conference in Austin, Texas
Topics Covered: The space where revenue management meets social media is a complex, fast-moving one and rapidly staking its claim as one of a hotel's biggest challenges. This educational session presents a panel of thought leaders that will examine many issues such as: How can revenue management deal with a value proposition as defined by the consumer?
Event: HSMAI Revenue Optimization Conference
Session: Social Media: Leveraging the Buzz into Results
Date: June 20, 2011
Time: 2:15 pm
Location:
Austin Convention Center
500 E Cesar Chavez St
Austin, TX 78701-4001
Topics Covered:
The space where revenue management meets social media is a complex, fast-moving one and rapidly staking its claim as one of a hotel's biggest challenges.
This educational session presents a panel of thought leaders that will examine many issues such as:
- How can revenue management deal with a value proposition as defined by the consumer?
- How do you make decisions about using social media when you are constrained by many ambiguous success metrics?
- What is the impact of consumer review sites on traffic and pricing?
- Do you need an online content strategy to help shape the brand? If so, what does that look like and what can you do to influence the content on social media sites?
The panel will share some take away tactics to ensure you have a purpose-driven social media strategy to turn the buzz into results.
Speakers:
- Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.
- Cindy Estis Green, Managing Partner, The Estis Group
- Loren Gray, Director of E-Commerce, Ocean Properties, LLC
- Jessica Rivera, CRME, Regional Director, Revenue Management, Interstate Hotels & Resorts
For event info or to register, click here.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.