Social Media Strategies For The Lodging Industry – An Educational Session
An educational session presented by Milestone Internet Marketing, Inc. during the 2011 HITEC
In this educational session, attendees will learn how to successfully implement social media with their SEO strategies, how to measure social media performance, and review some of the most successful and proven tactics for engaging customers on channels where they spend time and perform travel research.
Event: HITEC
Date: Tuesday, June 21
Time: 2:15 pm – 2:45 pm
Location:
HITEC 2011 Exhibit Hall
Austin Convention Center
Session: Integrating Social Media with Your Internet Marketing Strategy to Maximize Online Presence
Session Description: In this educational session, attendees will learn how to successfully implement social media with their SEO strategies, how to measure social media performance, and review some of the most successful and proven tactics for engaging customers on channels where they spend time and perform travel research.
Learning Objectives:
- Website optimization
- Organic, local, and paid search promotion
- Major drivers of social media
- Why hotels should be engaged in the major social media channels
- Incorporating social media elements onto your hotel's official website
- Tips for managing several of the most relevant social media sites
- Social media monitoring
- Understanding the most critical metrics for measuring the success of your promotion efforts
Speakers: Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.
Registration Info: http://www.hftp.org/Pages/Events/HITEC.aspx
Milestone is proud to announce the launch of eBuzz Connect 2.0 – reviews and social media monitoring for hotels at HITEC. The press conference is scheduled for Tuesday, June 21st at 3:45 PM in booth #312.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.