WTM 2011 Highlights Emerging BRIC Economies
WTM 2010 highlighted the tourism development in the BRIC nations in its inaugural World Travel Market 2010 Industry Report. The Report – which polled 1,300 WTM exhibitors and buyers from the Meridian Club as well as 1,000 UK holidaymakers – revealed almost half of the industry see the BRIC economies as one of the biggest growth opportunities of the next five years.
World Travel Market 2011 will focus on the emerging BRIC economies with its first-ever dedicated headline session on the travel and tourism potential of Brazil, Russia India and China.
WTM 2010 highlighted the tourism development in the BRIC nations in its inaugural World Travel Market 2010 Industry Report. The Report – which polled 1,300 WTM exhibitors and buyers from the Meridian Club as well as 1,000 UK holidaymakers – revealed almost half of the industry see the BRIC economies as one of the biggest growth opportunities of the next five years.
Furthermore, almost one in three said the BRIC tourism potential is the biggest opportunity of the next five years, with a further 55% stating the business conducted with the five nations had had a positive impact on their businesses over the past 12 months.
India highlighted the growing importance of the BRIC nations at WTM 2010 by increasing its exhibition space by 28%. The increase was fuelled by growing support from private sector travel and tourism companies.
Exhibition Director Simon Press said: "The BRIC economies will play an ever-increasing role in the future of the travel and tourism industry. The desire by the people of these countries to travel abroad as well the growing interest of tourist to visit these countries means they will be at the forefront of decisions made by the industry's leading organisations.
"Brazil hosting the 2014 World Cup followed quickly by the 2016 Olympics alongside Russia wining the 2022 World Cup demonstrates the growing trends towards these nations."
The session takes place on Wednesday November 9 2011 in Platinum Suite 4.
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 32nd year, is the event where the travel industry conducts and concludes its deals.
WTM 2010 generated £1,425 million of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world's leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
In 2010, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.