Ignite Magazine Launches the Ignite Business Event Expo - June 2012, Toronto, Canada

Toronto, ON--It's a time of renewal and reinvention. Canada deserves a strong, vibrant and forward-thinking conference and tradeshow to bring together meeting planners and suppliers to shape the future of our industry--an energetic and evolving industry that has worked hard to get to where it is and deserves a strong business event to reinforce its future.

The producers of Ignite magazine are pleased to announce a new world-class conference and tradeshow to launch in June 2012. The timing is ideal for an exciting, strong event that will enjoy the same industry commitment, quality content, contemporary approach and strong following of suppliers, meeting planners, ideas and inspiration that resulted in Ignite's unprecedented success over the last three years.

"Substance with style" is the event's mantra. A two-day format, exceptional educational offerings, new and qualified attendees, strong one-on-one business sessions and quality over quantity will distinguish and define this new event.

And a commitment to extensive planner hosting from across Canada, with multiple business-to-business exchange and networking opportunities will make IGNITE BUSINESS EVENT EXPO a world-class meeting place to grow the industry to continually escalating levels.

The same entrepreneurial attitude that is evident in all aspects of our industry is the fuel that will drive this event. Leading industry experts from both the supply and buyer sectors will work with Ignite's experienced meeting tradeshow producing team to create something new, memorable and exciting for the years to come. It is your industry conference and tradeshow!

How will IGNITE BUSINESS EVENT EXPO be better and different?

Instead of row upon row of little boxed booths, think exhibit space that allows for maximizing merchandizing of your venues and services. And a fun, informative experience for attendees.

Instead of rigid sessions in cramped breakout rooms, think three dimensional, interactive information sessions where you collaborate with colleagues and industry experts to identify and define new approaches.

Instead of buying a booth to provide pens and collateral materials to unqualified "prospects", think about knowing, with a simple scan, the background that allowed individuals to qualify for some of your time.

"Quality versus quantity" will distinguish this event from any others you have attended. The number of exhibitors will be capped at 200. And attendance will be limited to pre-qualified buyers only.

What is Ignite and what qualifies the management team to operate the event?

Ignite magazine and ignitemag.ca burst onto the Canadian meeting, corporate rewards and incentive scene in 2008. In three years, Ignite's contemporary design and writing style, industry knowledge and experienced personnel have captured the market. Ignite is totally and exclusively committed to fostering communication between buyers and sellers in the Canadian business event industry. The owners, Richard Elliott and Debbie van der Beek, launched the original Canadian Meetings & Incentive Travel Symposium (CMITS)/IncentiveWorks in 1991...they know the industry and the event business better than anyone.

Their strong following of meeting planners and unlimited access to the most effective means of communicating with them (magazine, website, digital newsletters and social media) will ensure maximum attendance of qualified buyers and planners.

Ignite was the recipient of MPI Toronto's 2011 Influence Award and one of the Top Five finalists for "Best Issue" in the Magazine Canada/Canadian Business Press 2011 Awards.

It's time for change. BE THE CHANGE!