Follow the Stars: Guest Reviews and Online Reputation Management
How to sway travelers to staying at your hotel instead of your competitor's
Reputation Management: Where, what, and how are people talking about your business. Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven't seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry, which enables customers to become more emotionally comfortable with a decision.
Reputation Management: Where, what, and how are people talking about your business
Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven't seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry, which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM). This term does not only mean answering bad reviews with a manager's response on TripAdvisor or Google Places. Reputation management means interacting, responding to, learning from, and implementing ideas and improvements based on customer feedback. The good news is that feedback is everywhere!
This article explains the importance of managing online reputation and how it benefits hotels
Get the full story at Milestone Insights.