STR Global: Typhoon Boosts Tokyo Occupancy
Tokyo’s daily hotel performance came back to normality after the 21 September typhoon “N°15” paralysed the city and its rail network, according to data from STR Global, the leading provider of market information to the global hotel industry. The typhoon’s impact can be seen in the daily occupancy performance reported by a sample of mainly upper-upscale and luxury hotels in Tokyo.
LONDON -- Tokyo’s daily hotel performance came back to normality after the 21 September typhoon “N°15” paralysed the city and its rail network, according to data from STR Global, the leading provider of market information to the global hotel industry. The typhoon’s impact can be seen in the daily occupancy performance reported by a sample of mainly upper-upscale and luxury hotels in Tokyo.
Source: STR Global
The typhoon nearly brought Tokyo to a standstill during the evening of 21 September. As a result, thousands of commuters had to consider staying overnight in the city until public transport could resume. On the night of the event, occupancy level peaked to 84.7 percent (+30.1 percent). The average occupancy rate for the month, up to 28 September, was down 6.5 percent compared to the same period last year.
The average daily rate (ADR) percent change for the night of the typhoon, on the other hand, remained in line with the rest of the month, down 4 percent. As a result, revenue per available room increased by 25 percent for one night compared to a weaker monthly trend.
“Natural events affect life in many different ways. Travellers anticipating a possible disruption find shelter, comfort and safety in hotels around the city”, said Elizabeth Randall, managing director of STR Global. “As the weather storm passed, daily life returned to normal in Tokyo for both hoteliers and commuters”.
STR Global tracks more than 5,800 rooms on a weekly and daily basis in Tokyo, mainly in the upper-upscale and luxury market segment.
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit