VIDEO: Marketing Strategies that Help Hotels Avoid Discounting
VFM Leonardo, technology and online media company for the global hospitality industry, has launched a new episode on VTV Channel featuring Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University. Haussman believes that "hoteliers discount way too quickly and frequently" and there are ways to avoid it when occupancy is down.
VFM Leonardo, technology and online media company for the global hospitality industry, has launched a new episode on VTV Channel featuring Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University. Haussman believes that "hoteliers discount way too quickly and frequently" and there are ways to avoid it when occupancy is down. He explores those strategies in this episode, Marketing Strategies that Help Hotels Avoid Discounting.
Watch now to learn how to:
- Stop discounting in the first place
- Explain the value-adds that make your hotel worth the price
- Make emotional connections with your guests
What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet. Subscribe to VTV Channel»