King & Grove To Manage The Iconic Tides Hotel In South Beach

King & Grove Tides is the latest addition to the new lifestyle hotel company’s rapidly growing brand

King & Grove today announced that it was selected to manage the iconic Tides hotel in South Beach, effective in December of this year. On behalf of CG Tides, the new owners of the hotel, Joseph Chetrit said, "We are ecstatic that the Tides will become the newest King & Grove branded and managed property. By partnering with King & Grove, we are confident that our plans to rejuvenate the Tides and establish it as the preeminent luxury resort on...

New York, NY – November 14, 2011 – King & Grove today announced that it was selected to manage the iconic Tides hotel in South Beach, effective in December of this year.

On behalf of CG Tides, the new owners of the hotel, Joseph Chetrit said, "We are ecstatic that the Tides will become the newest King & Grove branded and managed property. By partnering with King & Grove, we are confident that our plans to rejuvenate the Tides and establish it as the preeminent luxury resort on Ocean Drive will be realized."

King & Grove has established a track record of creating a complete guest experience with the success of its Montauk hotels, The Surf Lodge and Ruschmeyer's. With an emphasis on bespoke guest services, authentic and accessible food and beverage concepts and beautifully crafted environments, King & Grove hotels are defined by a return to true hospitality. With its rich Art Deco architecture and its vibrant location, the Tides offers the ideal, nostalgic environment for King & Grove's unique brand of modern luxury.

"The Tides is an iconic property in a dynamic location and is the perfect opportunity to introduce King & Grove to the Miami market," said Ed Scheetz, founder of King & Grove. "We are looking forward to devoting the creative and operational expertise of our team and our shared passion for hospitality to the success of this beautiful and historic property."

Enhancements to the hotel will include a new design concept for the public areas, refreshed guest rooms, a new food and beverage concept, a more inviting poolside guest experience, King & Grove signature amenities and immersive service according to King & Grove's Ben Pundole.

The King & Grove team is comprised of accomplished hospitality professionals with practical and creative knowledge in operations, design, food and beverage, marketing, real estate development and finance.

Press Contact:
Jennifer Foley
Vice President of Media Relations
King & Grove Hotels
[email protected]

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Design & Architecture Design & Architecture General Management USA & Canada United States Florida Miami

In May 2014, Hotel industry veteran Edward Scheetz announced the launch of a new hospitality brand, Chelsea Hotels, a re-brand and evolution of the former King & Grove Hotels. Chelsea Hotels includes Hotel Chelsea born 1884, Martha Washington born 1905, McCarren Hotel & Pool born 2011, Ruschmeyer’s born 1952, and Astor Hotel to open in 2016. In a move that supports his vision and strategy for growth, Scheetz enrolled the pioneering design...